Highlights to consider for a city that wants to develop a strategy through meetings
Starting with four questions Are the strategies that destinations have been deploying in order to attract meetings during the last 20 years still valid? No, …
Ετικέτα: UNWTO
Meetings: Why the current model is broken
Current strategies are not client-centric. Corporation and Association event planners are requesting a completely different approach and destinations are too slow in responding to these …
Meetings Industry: Grow Outside Your Borders
According to Pulitzer Prize-winning New York Times columnist, Thomas Friedman, we have gone from a “connected to a hyper-connected world” — meaning that information is instantaneous and …
How to attract the meetings market to your destination
The Meetings Industry has for some time been recognized as an important economic driver for many destinations. Vienna Convention Bureau’s statistics for 2012, for example, …
How Business Events Bring Added Value
In today’s highly competitive world a decision to engage in any part of the visitor economy necessarily involves a significant investment. In the case of …
UNWTO: The Real Value of the Meetings Industry
As defined by the UNWTO, Reed Travel Exhibitions, ICCA and MPI, a meeting is a general term indicating the coming together of a number of …