Highlights to consider for a city that wants to develop a strategy through meetings
Starting with four questions Are the strategies that destinations have been deploying in order to attract meetings during the last 20 years still valid? No, …
Οργάνωση Συνεδρίων και Εκδηλώσεων | Συνέδρια στην Ελλάδα
Starting with four questions Are the strategies that destinations have been deploying in order to attract meetings during the last 20 years still valid? No, …
Current strategies are not client-centric. Corporation and Association event planners are requesting a completely different approach and destinations are too slow in responding to these …
According to Pulitzer Prize-winning New York Times columnist, Thomas Friedman, we have gone from a “connected to a hyper-connected world” — meaning that information is instantaneous and …
The Meetings Industry has for some time been recognized as an important economic driver for many destinations. Vienna Convention Bureau’s statistics for 2012, for example, …
In today’s highly competitive world a decision to engage in any part of the visitor economy necessarily involves a significant investment. In the case of …
As defined by the UNWTO, Reed Travel Exhibitions, ICCA and MPI, a meeting is a general term indicating the coming together of a number of …